Some of these businesses are pulling out all the stops in an effort to attract, hire and retain the workers they desperately need. This includes hiring placement firms to help them locate qualified employees and paying referral bonuses to current employees who tell their friends and acquaintances about job openings.
Hiring the best and brightest employees starts with attracting a higher percentage of qualified job candidates. Here are 5 tips to help you get more qualified candidates from your job postings:
1. Offer unique benefits and highlight these in your job postings
Gone are the days when health insurance, a 401(k) plan and two weeks of paid vacation time were enough to attract the best job candidates. In many hot industries, in-demand candidates are looking for other more creative benefits in addition to the basics.
These include things like flex time, telecommuting (at least on a part-time basis), health club memberships or on-site fitness centers, Free Food Fridays and regular team outings. You should highlight these and other unique benefits prominently in your recruiting efforts.
2. Analyze what your competitors are doing
“Imitation is the sincerest form of flattery,” the saying goes. So you might be able to learn a few things by looking at your competitors’ job postings and striving to improve upon them. Visit major job sites like Monster, Indeed and Ziprecruiter to find out what your competitors are doing that you might be able to do even better. Competitors include not only those in your customer market but also in your local job market.
3. Perform thorough pre-screening of candidates
Before contacting promising candidates, do some pre-screening by asking them a few questions first. This will help weed out candidates that might look like good fits at first glance but for one reason or another really aren’t.
For example, ask candidates if they might have issues working long hours or having a long commute if this might be necessary. Also make it clear what the salary range is so candidates don’t waste their time or yours pursuing a job if the salary doesn’t meet their requirements.
4. Hire a professional to help improve your job postings
There’s a fine art to writing job postings that get the best results. A freelance writer might be able to give your job postings the professional touch needed so they appeal to more qualified candidates. Visit freelance writing sites like FreelanceWriting.com, iWriter.com and Upwork.com and search for freelancers that specialize in writing job descriptions.
5. Get insights from your current employees
Who better to ask for input on how to improve your job postings than your current employees? Ask them what factors drew them to your company (and keep them there) and what kinds of things in-demand employees today are seeking when looking for a new job.
In today’s tight labor market, you can’t afford to waste time interviewing unqualified and under-qualified job candidates. Take steps now to improve your job postings so you spend more time meeting with people who are great candidates for your jobs.
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